Shows Off New Mobile

"Since we first started our partnership with Bang & Olufsen, we have confirmed our belief that both companies share a passion for innovation and consumer-focused technology. Serenata is another example of new ways of thinking", said Geesung Choi, President of the Telecommunications Network Business in Samsung Electronics.

"We have high expectations for Serenata as it is a result of our joint vision to constantly push the boundaries and bring unique and exciting products to our customers", said Torben Ballegaard Sørensen, CEO of Bang & Olufsen.

Serenata's click wheel navigation gives users simple and easy operation of the phone's functions. There are very few actual keys, with the wheel being used for all primary operation supported by on-screen operation based on sensi-touch technology. A large 2.4-inch colour LCD display developed by Samsung allows Serenata to show album covers in high resolution and facilitates on-screen navigation